INDEPENDENT TASTE. EVERYDAY CULTURE.SNEAKERS · STREETWEAR · OBJECTS
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A Melbourne sneaker state of mind.

City style starts with how you actually move through the day.

01

Build around your day

Think about the places your day takes you and the clothes you feel at ease in. A pair worn from a morning coffee to an evening catch-up needs to work with your habits. Style photographs can offer ideas, but your own routine is a better place to decide what earns regular wear.

02

Look for the individual choices

Notice the small differences between outfits rather than searching for one definitive city uniform. A relaxed trouser, a well-worn jacket and an unexpected colour can make a familiar silhouette feel personal. Try changing one detail at a time so you can see what works.

03

Keep the rotation yours

The point of following sneaker culture is not to replace your wardrobe every time the conversation moves on. Keep the pairs you enjoy, look after their materials and explore a new shape when it adds something you actually want to wear.

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